WCINU

Brand & Content Guide

For KOL Manager, Social Media & Content Team. Internal reference document.

01 Brand Identity

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What we are: A prediction market platform for World Cup 2026 on Solana, wrapped in a memecoin ($WCINU).

What we're NOT: A casino. A scam. A pump-and-dump. A FIFA affiliate.

Mascot: Soly

A Shiba Inu wearing a World Cup 2026 jersey. Confident, playful, slightly mischievous. Think Doge meets sports analyst.

Brand Colors
Gold
#F2C94C
Primary accent
Dark Green
#0A1F12
Background
Orange
#FF6D00
Secondary
Cream
#FBF4DC
Text

02 Voice & Tone

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The Voice

Imagine a smart sports bar regular who also happens to be crypto-native. Not a suit, not a shitposter. Someone who:

  • Knows football deeply but doesn't gatekeep
  • Understands crypto but doesn't use jargon for the sake of it
  • Is confident but not arrogant
  • Uses humor but never cringe
  • States facts, doesn't hype
Tone Scale (1-10)
ContextFormalityHypeHumor
Countdown posts374
Burn announcements532
Matchday posts296
Feature spotlights445
Milestone posts363
Win alerts287
Odds updates621

DO

  • Use short sentences. Punch. No fluff.
  • Use line breaks generously (Twitter rewards spacing)
  • State the fact, then the implication, then the CTA
  • Use numbers (predictions, SOL, %, days)
  • Use football/prediction metaphors naturally
  • Be slightly provocative ("Do you agree?", "Prove us wrong")

DON'T

  • Use "gm/gn" or generic CT language
  • Use rocket emojis, moon talk, "LFG", "wagmi"
  • Promise returns or price targets
  • Mention other tokens/competitors negatively
  • Use ALL CAPS for entire tweets (one word max: "MATCHDAY")
  • Mention FIFA directly (legal risk)
  • Ever mention $SOLY (secret pivot, not public)

03 Content Pillars

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Pillar 1: Odds & Markets

40% of posts

The core product. Show live odds, hot markets, shifting probabilities.

@WCINUcoin
Who wins the World Cup 2026? Live odds on $WCINU: 🥇 Brazil: 18% 🥈 France: 15% 🥉 Argentina: 14% 4️⃣ England: 11% 5️⃣ Germany: 9% Pool: 45.2 SOL Bet: wcinu.bet #WorldCup2026 #WCINU
@WCINUcoin
Hot market: USA vs Mexico — Group Stage USA: 42% | Draw: 28% | Mexico: 30% Pool: 12.5 SOL The rivalry bet. Pick your side. wcinu.bet

Pillar 2: Platform Proof

20% of posts

Burns, milestones, payouts. Show the platform is real and active.

@WCINUcoin
Auto-Burn Complete 🔥 2,450,000 $WCINU bought back and burned TX: solscan.io/tx/... 20% of all fees → auto-burned every 5 min Supply goes down. Revenue goes up. wcinu.bet/transparency
@WCINUcoin
Big win alert! 4.2 SOL paid out "France vs Brazil" — France wins Brains > luck Next winner could be you. wcinu.bet

Pillar 3: Countdown & Hype

20% of posts

Build urgency as the World Cup approaches.

@WCINUcoin
30 days. 48 teams. 3 countries. 1 champion. 82 markets live. SOL flowing. Early predictions = best odds. wcinu.bet
@WCINUcoin
MATCHDAY USA vs England Group B Who takes it? Bet live on $WCINU wcinu.bet

Pillar 4: Education

10% of posts

Explain features without being boring.

@WCINUcoin
Did you know $WCINU has bet insurance? Premium scales with your odds If you lose, get up to 50% back Protect your predictions. wcinu.bet
@WCINUcoin
$WCINU holder tiers: Shrimp → Crab → Fish → Dolphin → Shark → Whale Higher tier = lower fees + bigger reward boost Whales get 3x staking rewards + 1% fees (vs 3% base) wcinu.bet

Pillar 5: Engagement

10% of posts

Questions, polls, provocations. Get replies.

@WCINUcoin
France or Brazil? Quote this with your World Cup winner. Most popular pick gets a 0.1 SOL prediction from us.
@WCINUcoin
Hot take: The USA will make the semifinals. Agree? Disagree? Put your SOL where your mouth is. wcinu.bet

04 Hashtag Strategy

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Always use:
#WCINU #WorldCup2026
Rotate:
#Solana #CryptoBetting #USMNT #FRA #BRA + team hashtags on matchdays
Never use:
#FIFA #NFA #DYOR #crypto #defi #web3

#FIFA = legal risk. #NFA/#DYOR = looks scammy. Generic crypto tags = irrelevant reach.

05 Posting Schedule

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Time (UTC)Post TypeFrequency
08:00Daily odds updateDaily
12:00Feature spotlight OR engagementEvery other day
16:00Hot market / countdownDaily
20:00Milestone / burn / win alertWhen triggered
MatchdayPre-match + post-matchPer game
Target: 3-4 tweets per day. Quality > quantity. No filler.

06 Automated vs Manual

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Automated (X_AGENT_AUTO=1)

  • Burn announcements (auto-triggered)
  • Prediction milestones (10, 25, 50, 100...)
  • Pool milestones (100, 500, 1000 SOL...)
  • Daily odds update (scheduled)
  • Countdown (daily)
  • Feature spotlight (rotating every 8h)
  • Whale win alerts (>1 SOL payout)
  • Matchday hype (triggered by live scores)
  • Settlement results
  • Market close reminders (24h before)

Manual (KOL manager writes)

  • Engagement posts (questions, polls)
  • Threads (deep dives on features)
  • Quote tweets / replies
  • Partnership announcements
  • Community highlights
  • Reactive content (real-world events)

07 Visual Style

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  • Tweet images: Auto-generated by bot (4 templates: burn, milestone, matchday, generic)
  • Manual graphics: Use the gold/dark-green palette, Soly mascot, football imagery
  • Profile photo: Soly head (logocoinfinal.png)
  • Banner: Current banner (newbanner.png) — green pitch, gold text, World Cup theme
  • No: stock photos, generic crypto graphics, laser eyes

08 Competitor Positioning

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ThemUs (WCINU)
Polymarket: institutional, complex CLOB Simple parimutuel, memecoin fun, World Cup focused
Bet365/DraftKings: KYC, fiat, restricted countries No KYC, SOL, global, permissionless
Other Solana memecoins: no utility Real platform with predictions, staking, burns, referrals
Rule: Never attack competitors by name. Just show what we do better.

09 Key Messages to Reinforce

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1
"Team earns from fees, not from selling tokens"Our #1 trust signal
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"Every prediction burns tokens"Deflationary narrative
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"Stakers earn 50% of all platform fees"Incentive to hold
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"82 markets live, from group stage to golden boot"Product breadth
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"On-chain. Transparent. Verifiable."Trust via blockchain

10 Content Calendar

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Pre-Launch (before token mint)

  • Teaser tweets (cryptic, ARG-style)
  • Countdown to mint
  • "Something is coming" energy
  • DO NOT reveal the full platform yet

Post-Mint / Pre-WC

  • Full reveal of wcinu.bet
  • Feature threads
  • KOL onboarding via wcinu.bet/kol
  • Daily odds + countdown
  • Community building

During World Cup

  • MATCHDAY posts (priority)
  • Live odds updates
  • Win alerts
  • Settlement results
  • Engagement: "Who you got?"
  • Burns running continuously

Post-World Cup

  • Expansion announcements (Champions League, etc.)
  • "WCINU is a platform, not just a World Cup token"
  • Staking rewards continue
  • Roadmap Phase 2+

11 Reference Accounts

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Study their style. Adapt, don't copy. Our voice is unique: football intelligence meets crypto-native confidence.

@PolymarketClean, data-driven, minimal hype
@DriftProtocolGood balance of product + community
@bonabordeauxFrench football culture
@SolanaFloorSolana ecosystem vibes